Five days into the new year, the hottest 2021 trend on TikTok is teens using enterprise software for viral spread.
As if the coronavirus pandemic hasn’t really blurred the lines between work and home enough, students and teens are spreading over TikTok after creating Notion Boards that mimic teens’ Tumblr feeding. Some users have filled out their Notion titles with vibey Coffeehouse pictures, cartoons or other characters that inspire them.
While navigating around the Notion website, not many people expect to see a group of teens use the software as a substitute for their school planners. The site features tweets from people like XOXO festival organizer Andy Bayou and other fake celebs in Silicon Valley touting how they use the trendy app to keep their tech teams organized as marketing. It’s quite clear who is the main audience for the app!
But this week, Notion has totally blown up on TikTok.
In one of the videos, the @ cur.tas account garnered more than 1.1 million views in less than two days, showing off their Notion setting. They have imported GIFs and pictures of anime characters and the Lofi Study Beats Girl into their templates, reflecting the aesthetics of the popular studyblr and studytok that have grown in popularity on platforms like Tumblr and TikTok over the past few years. I think Donna Tarte Secret history Meets productivity tips – that is studyblr Aesthetic in 2021. Scrolling through the video comments, dozens of users have been begging the account to provide a tutorial explaining how they have prepared their concept.
Other users, like promeat, did video duos Create their own Notion accounts. After posting their original video learning how to use the app, promeat created another video that shows people their “daily routine of ideas”, and explains what they do when they log into the app every day.
When asked about the app’s growing popularity, a Notion spokesperson said, “We are amazed to see it!” But he did not comment more.
As someone who’s been spending a lot of time as a high school student browsing the hashtag on Tumblr, I get the youthful Notion appeal. Like Tumblr, Notion is a blank slate that provides users with tons of different templates to build and customize what suits their needs (and aesthetics).
Outside of personalization, the coronavirus pandemic could play an important role in why an idea took off with young people. I’m sure none of these teens go to physical classes anymore. I imagine it’s hard to keep your school life and work in order when the only classroom is your dining room table.
Enterprise software has been working its way into personal life and relationships for several years now. In 2019, Atlantic Ocean Wrote On how parents are starting to use enterprise software and apps like Asana and Trello to task their kids with chores. Perhaps as more and more of our work lives merge with our personal lives, enterprise software like Notion might get more fun.