The iPhone 12 lineup has achieved great sales for an Apple (Nasdaq: AAPL), And the company is expected to do so Raise production Significantly in 2021 to meet strong demand for its 5G-enabled offerings. This is not surprising, as Apple had a huge user base Ready to upgrade To 5G-enabled smartphones – and the company gave them a great reason to take the leap with its well-priced iPhone 12 lineup.
Perhaps most importantly, the iPhone 12 can help Apple push the envelope in India, an important market in which it has traditionally been struggling. Let’s see how.
Fifth generation smartphones are about to take off in India
Apple has struggled to capture a sizeable market share in India due to its excellent pricing. It reportedly accounted for only 2% of the Indian smartphone market at the end of 2019, despite recording a 41% rise in shipments during the year. The good part is that Apple has built on its 2019 success in India, and estimates that it shipped 2.5 million iPhones in 2020, making it the company’s best year in the country since 2017.
But that still doesn’t make Apple a dominant player in India, with smartphone shipments there totaling 150.2 million in 2020, according to Canalys. However, 2021 could be a much better year for the California-based company thanks to the sharp rise in 5G smartphone shipments in India.
Counterpoint Research predicts that 5G smartphone shipments in India could grow more than nine-fold in 2021 to 38 million units, up from 4 million last year. Apple is well positioned to take advantage of this massive leap.
Apple can get a good lift
IPhone 12 mini with 5G technology is in one of the country’s fastest-growing smartphone segments: devices priced at $ 500 and above. With its original price of Rs 69,900 (about $ 960 at the current exchange rate), the iPhone 12 mini can be purchased for 47,900 rupees (about $ 660) from Apple’s online store in India after trade and other offerings. This puts Apple phone almost on par with other flagship 5G smartphones offerings in the country.
For example, OnePlus 8T 5G is being sold at Rs 42,999 in India. The most expensive OnePlus 8 Pro carries a price of 54,999 rupees, which puts it close to the post-trade price of the iPhone 12 of 57,900. Moreover, Apple is expected to begin introducing iPhone 12 units made in India from next month, a move that may help The company Dramatically lower prices And making 5G phones cheaper than their competitors after the trade-offs and discounts.
Demand for premium smartphones in India (meaning those over $ 500) Rose 91% On an annual basis in the third quarter of 2020, according to the International Data Center. Apple is one of the leaders in this sector, with its premium smartphones market share reaching about 50% in 2020.
A closer look at the list of 5G smartphones for sale in India indicates that most of the devices are priced above 30,000 rupees (around $ 411), with the exception of a few entry-level devices. So Apple could see a big jump in smartphone shipments in India this year if it continues to maintain market share in the premium segment.
Meanwhile, there are rumors of Apple putting a 5G connection into it iPhone SE for beginners this year. Supply chain rumors suggest that the next iteration of the iPhone SE could rock the same A14 Bionic processor that powers the iPhone 12, and it could launch in the second half of the year. Apple will have a better chance of capturing a larger share of the 5G smartphone space in India if it manages to bring out the $ 400 iPhone SE that supports 5G technology.
Overall, it wouldn’t be surprising to see Apple’s iPhone sales take off in India this year and help the company climb its market share rankings. Most importantly, Apple could profit a lot from the 5G smartphone market in India in the long run, as shipments are expected to reach 144 million units by 2025 according to a third-party report – making it The highest stocks Investors can purchase it to take advantage of India’s emerging 5G market.